In “The America We Deserve” , Trump
declares “I’ve built a multi-billion empire by using my intuition”.
During a recent national address to business women in Chicago, Oprah
says “my business skills have come from being guided by my inner self –
my intuition”. And Gates admits that “sometimes, you have to rely in
These famous billionaires publicly recommend the use
intuition in business. But what do they mean by that? Do they even mean
the same thing? And, most importantly, how can you get in on this
In my career as a Professional Intuitive, I
always receive different answers when I ask someone their definition of
intuition. Some talk of a “gut feeling”, where they experience a
specific emotional trigger that is interpreted as “yes” or “no” for a
particular business decision. Others have original ideas that didn’t
come from the rational foundation of the mind. That’s how Einstein and
Edison describe their creative process. There is also the psychic
definition where someone acquires information about other people,
places or future events that simply comes to them, without any further
explanation of origin.
Even when I talk with other professionals
in this field, their definitions differ. And rightly so. Intuition is
experienced differently from person to person. As such, there is no
need to categorize one type of experience as being better than
another…as long as they achieve their ultimate purpose: financial
Trump and Oprah didn’t start advocating intuition in
business after taking a class and learning a definition for this
concept. They built hard core experiential evidence that this works for
them, in the form of net worth. This is the approach that I find most
productive: business intuition as a result-based method.
We tend to be afraid or ashamed of what we don’t understand. I can’t tell you
how many times I have introduced myself as a Professional Business
Intuitive only to see raised eyebrows and quizzical looks. But I love
working in Corporate America. The global market is putting more and
more pressure on american businesses to adopt non-traditional business
models where success is not determined by a set of pre-defined rules
that you learn in your MBA.
So what can you get from Business Intuition? The most useful tool of all: Leverage.
If you think your accountant is tweaking the books, you don’t need an
Intuitive consultation…you need an auditor. But if your profits are
plummeting and you have no idea why or you’re about to partner with
someone you don’t know, then Business Intuition can provide leverage in a situation where you have none.
Business Intuition is not about to replace a good market research or a deep
understanding of your field. But you know that there is more to it than
that. Otherwise you’d be at the top already! Trump and Oprah’s success
did not come from sheer luck. Nor is it related to their super human
IQ. And yet it is repeatable: they turn every project into a success.
And they both admit that Intuition is their secret ingredient to
People who are interested in intuition tend
to fall in two categories: they want to learn how to do it themselves
or they are looking for a reliable Professional to do it for them.
Intuition is no different than accounting: it takes time to learn. As
such, most people end up doing a blend of the two approaches. They ask
a consultant when they’re in a jam while they develop their own skills
with an Intuition Coach.
What ever you choose to do, opening the door to intuition in your company is the first step towards your very own Midas Touch!
Lebeau, Ph.D. is a Professional Business Intuitive, providing a
result-oriented approach to strategic business planning. She offers
individual consultations and Executive Corporate programs