I've noticed more and more searches on Google are
using the keywords "business intuition". It's still very sporadic but
still, there's a trend. So what will it take to bring this concept in
mainstream business conversations?
Well, probably a few more
years. And a more systematic approach to intuition overall. This field
has been plagued with dial-a-psychic connotations and the
fuzzy-gut-feeling concepts, making it difficult to get a credible
approach to strategic intuition.
Yet, every successful CEO is
using intuition, whether she calls it that or something else. Business
is a fluctuating world where you have to make decisions with limited
factual information. That exactly the Business Intuition niche.
Intuition is a unique opportunity to turn sporadic "gut feelings" into
a systematic right-brain approach to decision making. It's not about
predicting the future or reading people's minds. Business intuition
allows you to leverage all the little pieces of information that are
scattered all over your conscious and subconscious mind. By bringing it
all together in a coherent "whole", you are more likely to create
lasting results than by just guessing or hoping it turns out well…
when you consider that both Oprah and Trump attribute their success to
following their intuition, it makes that approach pretty darn
So there's still a long ways to go but we are making
progress! I was very surprised and so excited to get a call from Intel
(an Engineering firm, no less!) asking me to speak at their employee
conference about Business Intuition. They were specifically looking for
an approach to Intuition that kept it relevant to the business
world…A perfect match for my work in this domain.
though the trend is just beginning, it's definitely gathering momentum.
And in business, there's nothing more exciting than momentum!